The development consciousness of the hottest food

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The awareness of food machinery development must be advanced

as China builds a well-off society in an all-round way, the life of the masses is getting better and better. As an important necessity in people's life, food will drive the all-round development of the whole food industry. Food machinery is an important guarantee for the development of food industry. Food machinery will play a leading role in the development of food industry. Therefore, the development of food machinery has broad prospects and great potential. As a food machinery industry, how to seize this rare opportunity and expand its ambitions? The author believes that we should have three kinds of advanced consciousness

first, investigate the awareness of advance. At present, people's living standards are getting higher and higher, and the demand is getting stronger and stronger. The essential manufacturer of our company Jinan new era Gold Testing Instrument Co., Ltd. machinery manufacturers should go deep into the general public, change "what the market needs, what I develop and produce" into "what I develop and produce is needed in many fields, what is popular in the market", and let their own food machinery development always lead the market, "Develop one generation, eliminate another generation, continue to develop, continue to eliminate". As the market is more finely divided, the focus of the development of food machinery in the future will tend to be fast, efficient, convenient and low consumption, especially the demand for small food machinery will be increasing, which requires the majority of enterprises to go out and promote the wind of research

second, brand awareness. Brand is the soul of an enterprise. At present, there are many mechanical products, but few good brands. Why? Some enterprises do not pay attention to brand, only study and develop, but the products with good results have affected the improvement of market share because they do not have a good brand. The author believes that an enterprise must have "reliable product quality, high-quality after-sales service and image building marketing publicity" to operate its own brand well. In fact, at present, we have lost many market opportunities. The author went to other places and bought a small food machine with the special recommendation of a friend. It is very convenient to use and the quality is also very good. The author later recommended it to other friends, and the response was very good. At the same time, everyone also said that they had never heard of this product before, and the five products in the testing process could not be seen in most regions of the province. It can be seen that this kind of small food machinery has a broad market, but due to its low popularity, the production volume cannot go up. If this enterprise invests more in brand management, the result may be different. Brand awareness is a kind of business philosophy. The leading brand awareness makes enterprises always be in the forefront of the market in the competition; However, if the consciousness lags behind, all previous efforts will be wasted and the whole situation will be lost

third, users' awareness of advance. No matter what product, its final consumption target is the majority of users. In today's society, users decide the market. In foreign countries, some milk production enterprises have established user consumption files, that is, they produce products with different ingredients according to the health status and physical needs of each user. Despite the trouble, the awareness of "everything for users" finally won users for the enterprise. Our country is vast in territory, abundant in resources and large in population. The living standard varies from year to year, the customs and habits vary from place to place, and the user needs vary from place to place. Therefore, as a manufacturer of food machinery, we should establish the awareness of users in advance, that is, we should develop and produce products satisfactory to users according to the living standards, population, eating habits, raw material resources, etc. With China's entry into WTO, the direct business activities of enterprises will expand to the international market, and the awareness of users in the international market will become stronger, so enterprises can't take it lightly. It is reported that at present, foreign merchants attach great importance to users' awareness of being ahead of time when exploring the Chinese market, which is also an important "magic weapon" for us to quickly occupy the Chinese market and gain the trust of Chinese users. Therefore, domestic enterprises must focus on users and do a good job in the development and research of our food machinery to meet the growing needs of users

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