The development direction and marketing strategy o

Ink production enterprise development direction and enterprise marketing strategy

plastic gravure ink is mainly used in plastic packaging: food packaging, salt packaging, cosmetics and daily necessities packaging, pharmaceutical packaging, paper packaging, clothing packaging, etc. Food packaging is mainly based on compound printing ink, and some candy paper uses surface printing ink; Cooking packaging uses high-temperature cooking ink, while general vacuum packaging uses polyester ink; Dairy products should be packaged with water-resistant, acid resistant and temperature resistant inks. Polyester ink is mainly used in drug packaging and cosmetics packaging. Some manufacturers of salt packaging use surface printing ink, some manufacturers use compound inner printing ink, but more manufacturers use polyester ink. Daily necessities packaging. Surface printing ink is widely used in paper product packaging and clothing packaging, but surface printing white ink should be special, smooth, scratch resistant and anti adhesion ink. With the improvement of the packaging market, there are more and more Chinese products using composite inner printing and special special inks

at present, there are many plastic flexible packaging industries in China, with large-scale enterprises accounting for only about 10%, while small and medium-sized enterprises accounting for more than 90%

large plastic packaging enterprises have advanced printing machines with fast printing speed (high-speed printing machines); The products are of high grade, large batch, specific variety, high requirements for ink quality, and large amount of usage. Generally, the inks produced by two to three ink manufacturers are used. However, although many small and medium-sized plastic packaging enterprises have updated their printing machines in recent years, medium and low-speed printing machines still account for the majority. Its equipment and conditions are poor, but it produces a wide variety of products, and the batch is small and the quantity is small, so the ink used is miscellaneous, and there is no fixed ink manufacturer. Generally, low-cost ink is the first choice. Large plastic packaging enterprises are big users of ink, but they are small markets in the domestic ink market; Medium sized plastic packaging enterprises are medium-sized users of ink, and they are also an ideal market for ink manufacturers; Many small plastic packaging enterprises are small users of ink, but at present, it is a big market for ink sales in China

current situation of domestic ink enterprises and markets

in recent years, China's ink production enterprises have increased, and various inks for gravure printing have been produced in China. Both in terms of quality and quantity, it can meet the needs of gravure production. And the quality of ink has generally improved, and the gap with foreign products is getting smaller and smaller, but the low-cost ink produced by many domestic ink manufacturers is not standardized

the printing speed of foreign printing machines is fast, the production environment is relatively standardized, the varieties are in large batches, and the color is specific, so the ink only requires high curing content, low viscosity, bright color, and strong coloring power. In China, medium and low-speed printing machines are mainly used, and the domestic printing machines are uneven, the performance is too large, the product batch is small, the variety is various, the production environment is poor, the operation is not standardized, and the price competition is fierce. Therefore, ink is required to have strong adaptability, good liquidity and low price. Then there is the mentality of the operators: if there is a problem with the printing with imported ink, it will be considered as the reason for the operation, so as to adjust the printing machine. Conversely, if there is a problem with printing with domestic ink, it must be the problem of finding ink and printing plate. Secondly, it can also be processed into 5 colors and 6 colors with luster. The ink circulation system of domestic gravure printing machines is poor (except for high-speed printing machines that transfer ink supply). Many small and medium-sized packaging color printing plants in the North do not use the ink circulation system. Thirdly, I don't know the inking law of gravure printing, I know little about the performance of the ink, and the ink dilution is not in place (it is observed that the average waste rate of the ink is 25% - 30%, and many small packaging color printing plants even have a waste rate of 40% - 50%). Therefore, it is more necessary to popularize the basic knowledge education of plastic flexible packaging production technology and technical services after ink sales

at present, gravure printing inks used in China contain a large amount of organic solvents (accounting for about 50%). Toluene, ethyl acetate, butanone and other solvents, with low boiling point, high volatility and aromatic hydrocarbons, are both toxic and flammable, and are the main sources of environmental pollution. Gravure printing ink is usually made of chlorinated polymer. In the process of ink production, chlorinated polymers need to be dissolved in strong solvents (such as aromatic solvents such as toluene), and toluene is used to adjust the viscosity of ink in the printing process. Chlorofluorocarbons emitted by chlorinated polymer inks in production will destroy the ozone layer of the atmosphere. In the process of ink production and printing, the use of aromatic solvents (toluene) will endanger the health and safety of workers (fire risk). In addition, ink solvent residue in packaging products is a problem that needs attention. Benzene is very easy to remain in the dry ink film (xylene is needed to adjust the drying speed of the ink for low-speed printing, but xylene is easier to remain), and benzene residue will pollute the food or supplies in the package. Although gravure alcohol ester ink is the leader of alcohol soluble ink, although it is benzene free and ketone free, it will still pollute the environment, and there will be solvent residues

the production of plastic gravure printing inks is restricted by laws and regulations such as fire protection law, labor safety law and health law. Therefore, it is an inevitable trend to actively develop and apply green gravure printing inks and water-based inks that meet the requirements of environmental protection. Although water-based gravure printing ink as an alternative system of solvent ink has attracted much attention, the characterization of oil ink in packaging film printing has not yet reached the real practical stage. On the whole, the important reason why water-based gravure inks have not been further popularized is that the printing performance and quality still fail to meet the standards of solvent based gravure inks. Mainly due to the large surface tension of water, it is difficult to wet the ink; The water does not volatilize, and the printing speed cannot go up. If we want to obtain the printing speed and printing quality of gravure solvent ink, not only the water-based ink itself needs advanced technical improvement, but also the gravure equipment and printing plate roller need to be improved. For example, changing the corrosion of the printing plate roller with a printing depth of about 38 microns ~ 42 microns or the electric engraving roller to the laser plate making roller with a printing depth of about 24 microns ~ 28 microns, the printing plate roller also needs to be made of corrosion-resistant materials. It also needs to refit more powerful and effective ink drying system, ink scraper and other equipment components on the printing machine. These improvements need to be compared with "1. The BMW I3, whose body structure and frame are completely made of carbon fiber reinforced plastic, has attracted many people to visit for a large investment and a long time

as the water-based gravure printing ink can not replace the solvent ink except printing on paper, the ink industry has been trying to develop alcohol soluble ink with less environmental pollution. Alcohol ester composite plastic gravure printing ink has the characteristics of low odor, no benzene, ketone and so on. The use of alcohol soluble inks can solve the benzene damage caused by toluene inks to health and the impact of benzene residues on the quality of packaged food. The production of this kind of environmental friendly ink will certainly improve the competitiveness of gravure printing in the field of plastic flexible packaging printing. In Japan, South Korea and Southeast Asia, toluene inks have been replaced by alcohol soluble gravure inks. In Europe, flexographic printing is strongly advocated, and intaglio printing can only use alcohol soluble inks (benzene soluble inks are prohibited), and the United States has taken the lead in the development of water-based inks. Alcohol soluble inks have been gradually applied in gravure printing industry in China

development direction of domestic ink manufacturers

in addition to meeting the requirements of environmental protection and promoting and improving alcohol ester inks, domestic ink manufacturers should also actively develop water-based inks. Compared with solvent based inks, there are two main problems in the use of water-based inks in gravure printing: one is the printing quality (especially the brightness of the printed matter is slightly poor); Second, the printing speed is reduced. Generally, the printing speed of gravure printing machine using water-based ink is 15% - 25% lower than that using solvent based ink. At present, water-based inks are widely used in gravure printing, which is also very difficult. China should also work hard in this regard, and strive to make a breakthrough in water-based ink in recent years

due to the soaring price of global crude oil in 2004, the prices of solvents, titanium dioxide, pigments, additives, containers and other raw materials required for ink manufacturing also rose in the second half of 2004, becoming a major factor in the rise of costs. What's more, there is a shortage of some main raw materials. From the perspective of ink production enterprises, it undoubtedly increases the burden of on-time delivery and reduces the profit space. From the perspective of future development trends, the oil price may still remain at a high level for a period of time, but the price of plastic gravure ink is difficult to adjust. Therefore, ink production enterprises need to tap the internal potential of enterprises, reduce costs, and while maintaining low profits, they should consider more for customers and society, and contribute to the stability of China's gravure printing market

at present, the competition in the domestic plastic gravure printing ink market continues to intensify, and some plastic resins (such as PVC, PP, PS, pc/pbt, etc.) are sensitive to low-temperature brittleness, saturated and in excess of demand. The sales volume of high-priced inks has decreased, and the medium priced inks are more expensive than services. Low priced inks are everywhere. Alcohol ester ink has gradually become a trend to replace benzene soluble ink. Although water-soluble ink is environmentally friendly, it is not yet mature. What the production and packaging enterprises want: a single solvent, a wide range of applications, surface printing, internal printing, compounding, cooking one, moderate price, ideal gravure printing ink, which is the subject of current domestic ink production enterprises

marketing strategy of domestic ink enterprises

in view of the large amount of ink used by large users, large price discounts and rebates, large amount of money pressed, and long period of money collected, ink manufacturers need to have strong funds to enter, and the investment in the early stage is large, and the risk in the later stage is large. Middle users are easy to manage sales and are ideal targets for sales, but ink factories need the support of sales policies and long-term and patient human investment. At present, many small users are the big market of ink sales in China, which requires a lot of human investment and depends on after-sales services. In terms of marketing strategy, we should control the large ink users, develop the middle ink users, and develop the small ink users. Give priority to producing varieties with high profits, plan to produce varieties with small profits, and reduce or not produce varieties with losses. For cash users, dealers should ensure and meet the supply. Users who pay in the reconciliation period should act as a bridge in structure. In function, 1. They must have good biocompatibility, integrate with corneal tissue, and not be biodegradable and stored for a long time; On the other hand, it must have corresponding strength, so that the optical lens column can be fixed and closely combined without leakage. It needs to be planned and supplied. Users with poor business conditions, poor reputation and large arrears should be cautious and put an end to supply. In conclusion, due to the rapid expansion of the domestic plastic packaging industry, the weakness of the plastic flexible packaging market, and the continuous rise in the price of petrochemical products, the competition in the ink market has intensified, the promotion has been difficult, the sales profit space has been reduced, and some varieties have made little or no profit. A large number of sales will cause losses to the enterprise, and the manufacturing enterprises are struggling, especially the manufacturers of medium price ink

manufacturer of plastic gravure printing ink